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Promoted Listings overview

Promoting your listings helps your items stand out among billions of listings across eBay and reach more buyers to drive more sales.

You can promote your listings from the Advertising tab in Seller Hub. After creating a new campaign for promoting your listings, you’ll choose a campaign strategy.

A campaign strategy determines how your listing will be promoted and how you'll be charged. When you promote your listings, there are two campaign strategies to choose from to fit your unique business needs:

  • Priority campaign strategy
  • General campaign strategy

Priority campaign strategy
The priority strategy helps your listings reach highly motivated buyers through priority access to ad placements and advanced targeting controls. Only pay for clicks on your ads through the priority campaign strategy so you can drive more sales.

General campaign strategy
The general strategy can increase the visibility and awareness of your listings with general access to ad placements so you can reach more buyers. You’ll only pay when your item sells after a click on your ad.

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