Want to learn more about our advertising tools? Learn more about what we offer on our eBay Advertising overview page

Promoted Offsite showcases your eligible listings on leading external channels – like Google – to increase your visibility with interested buyers.

This puts your items in front of buyers actively searching for what you offer, even if they aren't on eBay yet. When buyers click your ads, they land directly on your eBay listing page, where they can see item details and make a purchase.

Campaign setup is simple: Set a budget, name your campaign, and pick the dates you want your campaign to run. Once you launch a campaign, eBay handles the rest, optimising your ads for success.

Fees for using Promoted Offsite

Promoted Offsite is a cost-per-click (CPC) advertising tool. It uses a dynamic cost-per-click model and automatically adjusts for each listing on a daily basis. Your target daily budget determines how much you could be charged per month for clicks on your ads. You will be charged for clicks (exclusive of any applicable VAT/GST) on your ads up to your set budget.

You set a target daily budget for your campaign, and eBay calculates a monthly budget. You'll never be charged more than this monthly budget (excl VAT/GST) within a calendar month
eBay may spend above your daily budget up to two times when there's increased interest in your products, to help you capitalise on these opportunities. However, you can rest assured that your campaign won’t exceed your monthly budget
If you end a campaign early, your daily spend might be up to twice your daily budget. This is because the campaign may not have had the chance to average out the budget over time

Promoted Offsite best practises

Review and use suggested budget - Demand and traffic can fluctuate, tap into any spikes or shifts with buyer demand to maximise reach
Patience during learning period - When launching a campaign, it can take time for machine learning to optimise ad performance, as the algorithm gathers data
Set a continuous end date - Longer campaign durations will help machine learning to optimise ad performance more efficiently
Follow eBay’s best practises for listings - Use clear titles, accurate descriptions, high-quality photos, avoid photo overlays, and include detailed item specifics to boost performance

Promoted Offsite campaign set up

You can create Promoted Offsite campaigns from your Advertising dashboard - opens in new window or tab. Here's how:

In Seller Hub, go to your Advertising Dashboard.
Select Create new campaign.
Select Promote offsite from the ad type options.
Follow the prompts to set up your campaign where you can set your target daily budget.
Once you review your campaign details, you can Launch your campaign.

Visit our Seller Centre - opens in new window or tab to learn more about Promoted Offsite.

Promoted Offsite FAQs

How can eBay help me promote my listings externally to potential buyers?

Where can my ads appear?

How am I charged for clicks on my ads?

How does eBay determine the CPC for my listings?

How do the ad fees get calculated?

For each campaign, the total ad fees charged for Promoted Offsite cannot exceed the monthly budget.

When you choose to run a campaign, we’ll calculate your monthly budget as 30.4 multiplied by your target daily budget. Over the course of your campaign, you won’t be charged more than this total budget per calendar month.

eBay may spend above your daily budget up to two times when there's increased interest in your products, to help you capitalise on these opportunities. However, you can rest assured that your campaign won’t exceed your monthly budget
We closely monitor the marketplace to identify fluctuations in demand for your products, so when we notice an increase in buyer interest, we may spend more than your target daily budget to help you capitalise on these opportunities
- If you end a campaign early, you may be charged up to 2x your target daily budget on a daily basis. This is because the campaign may not have had the chance to average out the budget over time
- However, you can rest assured that your average over the course of your campaign won’t exceed your monthly budget. For example, if your target daily budget is £10 for a continuous campaign, you won’t be charged more than £304 per calendar month (30.4 multiplied by your target daily budget). Your daily spend may vary from £0 to £20, but your monthly spend won’t exceed £304
- Sales will be attributed to your ad if a buyer purchases any item from you within 30 days of clicking on any of your Promoted Offsite ads. This means even if they don't buy the exact item they clicked on, the sale can still be attributed to your ad

Note the following when changing your target daily budget:

If you make a change, your daily spending limit will be based on the highest target daily budget that you chose for that day. This means that for most campaigns you will never be charged more than 2 times your highest target daily budget on that day. For example, if your daily budget is originally set to £15 but you change it to £10, you may still be charged up to £30 for that day because it uses the highest target daily budget on that particular day
When you change your budget, your spend for the rest of the month won’t exceed your new average target daily budget multiplied by the remaining days in the month
Ad fees are shown in your Payments tab in Seller Hub, or the transactions page in My eBay

Which listings are eligible for Promoted Offsite?

Where and how can I see campaign performance?

How do I measure the performance of my Promoted Offsite campaign?