3 min article

eBay Advertising overview

eBay Advertising connects you with more buyers around the world with simple to use, high-performing solutions to promote your listings and eBay shop.

You can set up three different types of advertising campaigns:

  • Promote your listings - Drive sales by putting your listings in front of relevant buyers with access to ad placements
  • Promote your shop - Attract interested buyers to your shop with targeted ads showcasing your top inventory
  • Promote offsite - Highlight your eligible listings on popular external channels, like Google

You can access these advertising tools from the Advertising tab in Seller Hub. Once a campaign is active, you can monitor and update your campaign on the Advertising dashboard.

Tip
You must meet certain eligibility requirements to use eBay Advertising, such as having an eBay account in good standing and maintaining high seller performance ratings. Some advertising solutions, like Promoted shops, require you to have an active eBay shops subscription.

Promoted Listings

With Promoted Listings, you have:

  • Access to ad placements that can increase your listings’ visibility to reach more buyers and drive sales
  • Flexibility and controls to match your business goals
  • A simple-to-use platform to create and manage your campaign
Promoted Shops

With Promoted Shops, you can:

  • Drive valuable traffic to your eBay shop with eye-catching ads that promote your top inventory
  • Increase awareness of your brand on eBay with ads that highlight your eBay shop’s name and logo
  • Launch your campaign in just a few clicks with a simple flow for campaign creation

You can promote your shop with ads that showcase a category of your items or one of your coded coupons. You’ll only pay for clicks on your ads.

Promoted Offsite

With Promoted Offsite, you can:

  • Capture a wider audience of interested buyers and drive more traffic to your listings
  • Get in front of buyers who are already searching for the types of items you’re selling
  • Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks

You’ll only pay for clicks on your ads.

eBay Advertising FAQs

eBay Advertising offers simple to use, high-performing solutions that match your sales goals and campaign budget.

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