Business sellers with an eBay Shop also get access to Sourcing insights as part of their shop subscription.
Product research
With Product research, you can see how products and categories are performing across all of eBay's marketplaces. Easy-to-understand reports provide an overview of which products and categories are popular, and which strategies are successful in attracting buyers.
For customised and targeted insights about markets you're interested in, simply search by keyword or product, and apply filters such as Category, Item Condition, or other filters such as Brand, Color, or Buyer and Seller locations.
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Product research gives you access to the last 3 years of eBay sales data for millions of items, including:
- Sales trends
- Average sales prices
- Sold price range
- Average postage costs and the number of listings offering free postage
- Sell through rate (for searches of items sold 90 days ago or less)
- Total number of sellers who have sold that item
- The selling format in which items are sold
Sourcing insights
With Sourcing insights, sellers can access real-world sales data to develop their sourcing strategy and identify areas of opportunity. Sourcing insights is available at no extra cost to business sellers with an eBay Shop subscription. If you don’t yet have a Shop but would like to use sourcing insights, you can sign up for a Shop today.
Sourcing insights also helps Shop sellers to:
- Source inventory based off of sold single stock listings to discover what is in or out of stock so that you can offer a competitive option
- Research by Category to gain insights into categories which have high demand and low inventory represented on eBay
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Frequently Asked Questions
How do Product research results differ from eBay completed listings search results?
Product research results differ from eBay completed listings search results in several important ways.
- Longer time periods: Product research enables users to search time periods of any length, across the last 3 years. eBay completed listings results include only listings that have recently ended sold in the previous 90 days.
- More complete data: Product research search results include item sales, with the actual price that the item sold for, even if a Best Offer was accepted.
- Calculated metrics: Product research calculates a broad range of metrics for the results of any search, including average sold prices, average shipping costs and terms, number of sellers who sold that item, sell-through rates, upward or downward trends, and more.
- Search specificity: Product research results are intended to be highly specific to the searches that you construct; in general, a listing or sale must exactly match your search keywords and parameters to be included in results. eBay search results often include other "related" results, particularly if the search that you enter matches few or zero listings or sales
How do I refine Product research search results?
There are several ways to refine your Product research search results:
- Select a date range: Filter your results by specific date ranges - anywhere from one day to 3 years in duration
- Apply search filters: Filter results by certain MPN, UPC, EPID, EAN or ISBN codes, sale price ranges, listing formats, item conditions, buyer locations, seller locations or eBay marketplaces
- Search by category: Filter results by transactions that occurred in a particular eBay category. To apply filters that are more specific to a particular category of items, select a category from all available sub category dropdowns (For example, eBay.co.uk > Phones & Accessories > Phones & Smartphones.) Then select Apply to see dynamic filters such as Condition, Model, Colour etc.
- Use advanced search logic or exclusions:
- If you search for multiple words, for example "iPhone XS Max 64GB", you'll see listings with all of these keywords (iPhone + XS + Max + 64GB) in the title.
- You can exclude results by adding "AND NOT" or "-" in front of a keyword. For example: "iPhone XS Max 64GB -cover" will exclude listings that have "cover" in the title
- If you add "OR" between keywords, for example: iPhone XS MAX AND (64GB OR 256GB), this will show iPhone XS MAX listings with either 64GB OR 256GB in the title
Why am I unable to view some listings when I select them?
This can mean the actual listing was removed or made unavailable, either by eBay or the seller. Listings which were sold in the previous 90 days or are active are accessible by clicking on the title or from View item in the eBay app.
Does Multi-User Account Access work with Product research?
Yes, with Multi-User Account Access (MUAA), you can delegate access to your account so that other members can perform certain functions on your behalf. This allows you to scale your business without exposing your password and other personal details associated with the account.
To find out more about delegating and managing access to your account see our MUAA FAQs - opens in new window or tab.
Tip
To give us feedback on Product research, select Comments? from the right hand corner of your Research dashboard - opens in new window or tab.
