5 min article

Third-party endorsements policy

To make sure buyers can't be misled by endorsements that can't easily be verified, we don't allow the use of third-party statements or logos that vouch for a seller's 'reputation' or 'trustworthiness' in eBay listings or products.

To find out more about the ways in which you can build trust with buyers through your listings, please see our full policy guidelines below.

Frequently Asked Questions

A buyer commented that I'm a trustworthy seller. Can I use this in my listing?

No, we don't allow quotes like this because they're subjective, can't be verified, and may mislead buyers. Similarly, any seals or logos that make unverifiable claims about sellers can't be included in listings.

I have over 1,000 positive Feedback ratings. Can I use this to show I'm a reputable seller?

Yes, statements like this can be used in listings because the buyer can easily verify them – by looking at your Feedback profile, for example. You can also include any statement that guarantees the transaction or item, (e.g. "satisfaction guaranteed or your money back."), provided it doesn't also vouch for your trustworthiness as a seller (e.g. "reliable seller").

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