3 min article

Fair use policy

To make sure everyone can find what they're looking for on eBay, we limit the number of inactive listings or Stock Keeping Units (SKUs) a seller can have. If your listing or SKU hasn't had a sale in over 12 months, it's inactive.

If you have listings or SKUs that have been available for a year or more without any sales, we may ask you to reduce your total number of listings or SKUs. If you don't, we may impose a threshold on the total number of SKUs you can have and charge you additional fees for all SKUs above this threshold.

For more details, please see our full policy on inactive listings below.

Frequently Asked Questions

What is a SKU?

A Stock Keeping Unit (SKU) is a number assigned to a specific product. If you have a listing for one or more of an identical item, then that's one SKU. If you have one listing with multiple variations of an item, then each variation has a separate SKU.

How can I avoid inactive listings?

It's a good business practice to review listings that haven't had any sales for a long time. You'll find listings that haven't attracted any potential buyers under the Growth tab in Seller Hub - opens in new window or tab. You'll also find helpful tips on how to improve them and increase your chances of a sale.

What's the problem with inactive listings?

Listings that aren't selling can clutter up search results, making it harder for buyers to find what they want. This can also be unfair to other sellers, whose listings become harder to find.

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